“NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT’S THE ONLY THING THAT EVER HAS.”
— MARGARET MEAD
I’d like to think this sentiment – expressed over
50 years ago – still holds true today. Although
the challenges we face now are far greater, the
imperative to create positive social, cultural and
environmental change is driving more people to
be part of the solution than ever before.
Both small and increasingly larger, more diverse
groups of people are meeting the moment,
united by shared values and a common interest
in addressing systemic problems.
From start-ups, social enterprises, nonprofits
and NGOs to for-profit businesses, corporations,
governments and social movements, all types
of organizations and brands can play a role in
shaping a better, fairer, more sustainable future.
I’m passionate about the potential for
creativity, communication and design to amplify
and accelerate this change. Whether it be a
campaign that inspires action or a product
or service that solves societal issues, I’d like
to focus on work that positively impacts people
and planet.
Creative Lead
Sabai Designs Gallery, Melbourne, 2018 – Present
Copywriter / Art Director
Sabai Designs Gallery, Southeast Asia, 2013 – 2017
Social Research Interviewer
ORC + Engine + Ipsos, Melbourne, 2020 – Present
Creative – Freelance
Redhanded, Clemenger Group, Melbourne, 2017
Creative – Freelance
By All Means, Melbourne, 2017
Creative – Freelance
McCann Worldgroup, Melbourne, 2017
Copywriter / Art Director
BBDO\Proximity Malaysia, Kuala Lumpur, 2012
Creative – Freelance
SapientNitro, Sydney, 2011
Copywriter / Art Director
CX Lavender, Sydney, 2010
Copywriter – Freelance
Ursa, Sydney, 2010
Copywriter / Art Director
Whybin\TBWA\Tequila, Sydney, 2009
Creative Internship
Whybin\TBWA\Tequila, Sydney, 2009
Experience |
BBDO Creative Workshop with David Guerrero
CCO, BBDO Guerrero, Philippines
AWARD School Sydney
Australasian Writers & Art Directors – 3rd place
Diploma of Graphic Design
KVB Institute of Technology, Sydney
Bachelor of Commerce
UWS, Sydney
Skills |
Creative Strategy
Idea Generation
Brand Development
Communication Design
Copywriting
Art Direction
Integrated Marketing
Visual Communication
Interactive Advertising
Service Design
Social Research
Strategic Thinking
Education |
INTERESTS |
Garden Design
Photography
Music
Travelling
Interior Decoration
Food
Film
Politics
Philosophy