“NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT’S THE ONLY THING THAT EVER HAS.”

— MARGARET MEAD

I’d like to think this sentiment – expressed over

50 years ago – still holds true today. Although

the challenges we face now are far greater, the

imperative to create positive social, cultural and

environmental change is driving more people to

be part of the solution than ever before.

Both small and increasingly larger, more diverse

groups of people are meeting the moment,

united by shared values and a common interest

in addressing systemic problems.

From start-ups, social enterprises, nonprofits

and NGOs to for-profit businesses, corporations,

governments and social movements, all types

of organizations and brands can play a role in

shaping a better, fairer, more sustainable future.

I’m passionate about the potential for

creativity, communication and design to amplify

and accelerate this change. Whether it be a

campaign that inspires action or a product

or service that solves societal issues, I’d like

to focus on work that positively impacts people

and planet.

Creative Lead

Sabai Designs Gallery, Melbourne, 2018 – Present

Copywriter / Art Director

Sabai Designs Gallery, Southeast Asia, 2013 – 2017

Social Research Interviewer

ORC + Engine + Ipsos, Melbourne, 2020 – Present

Creative – Freelance

Redhanded, Clemenger Group, Melbourne, 2017

Creative – Freelance

By All Means, Melbourne, 2017

Creative – Freelance

McCann Worldgroup, Melbourne, 2017

Copywriter / Art Director

BBDO\Proximity Malaysia, Kuala Lumpur, 2012

Creative – Freelance

SapientNitro, Sydney, 2011

Copywriter / Art Director

CX Lavender, Sydney, 2010

Copywriter – Freelance

Ursa, Sydney, 2010

Copywriter / Art Director

Whybin\TBWA\Tequila, Sydney, 2009

Creative Internship

Whybin\TBWA\Tequila, Sydney, 2009

Experience |

BBDO Creative Workshop with David Guerrero

CCO, BBDO Guerrero, Philippines

AWARD School Sydney

Australasian Writers & Art Directors – 3rd place

Diploma of Graphic Design

KVB Institute of Technology, Sydney

Bachelor of Commerce

UWS, Sydney

Skills |

  • Creative Strategy

  • Idea Generation

  • Brand Development

  • Communication Design

  • Copywriting

  • Art Direction

  • Integrated Marketing

  • Visual Communication

  • Interactive Advertising

  • Service Design

  • Social Research

  • Strategic Thinking

Education |

INTERESTS |

  • Garden Design

  • Photography

  • Music

  • Travelling

  • Interior Decoration

  • Food

  • Film

  • Politics

  • Philosophy